You may have very limited time. You may have a full-time job—perhaps even two jobs. You may have family responsibilities. As grand as it would be if we could, we simply cannot create extra hours in the day. Thus, it is understandable that you cannot devote 24 hours a day, seven days a week, to your Internet Marketing, no matter how promising the future might be if you could. What you can do, though, is care about your Internet Marketing 24 hours a day, seven days a week. You can be mindful of it. You can ensure that you do carve out as much time as possible to devote to it.
Your goal is social media is to create conversations. Online conversations are understood to have pauses, no one is expected to be online all the time. But, conversations must have some steady flow or they will dry up. However limited your time may be, make enough time to keep the flow of your conversations as steady as possible. Do your best to respond to everything, even if it takes some time for you to get to it.
The most frequently made mistake in Internet Marketing, from my observations, is that someone will put a great deal of effort into creating a Website and setting up social media pages and then just ignore it, expecting it to work on its own. What you are creating when you create a Website and social media pages is a vehicle, a vehicle that must then be driven before it can go anywhere. You can build the greatest car in the world, but you go nowhere in it unless you crank it up and attentively drive it somewhere. You can take breaks and pauses in your trip, but you have to get back in again soon and keep driving in order to reach your destination.
If You Think You're Done Creating Content, Start Optimizing Content
The platitude, "if you think you're done creating content, start optimizing content', which follows from our discussion above, is expressed various ways. It is just another way of reminding Internet Marketers that the job is never done. There are times when we all feel that we have just said all there is to say for now. We feel we have worked hard and have covered everything that needs to be covered in our Website and our social media pages. When you have that feeling, start optimizing your content on the same regular schedule that you used to create your content.
You can optimize your content in a number of ways. First, you can review the language you used in your content and ask yourself if it could be more clearly expressed. Could you say the same thing is less words? Could you say it in a more understandable way? Are there 'power words' you can use to replace some of the bland words you have used in your content? Is there some better way to say essentially the same thing, but with much more impact? You can always find something to improve in your content. Often, those little improvements can make a big difference.
Always Respond
"Always Respond" is a very concise way of expressing the principle that we have been discussing as it applies to social media. You do not have to respond right away— although it is better if you do—but do always respond to every legitimate communication you receive through your Website or social media pages, regardless of how long it takes you to do so.
In polite conversation among friends, it may not be the best thing to always have the last word. In marketing, though, if you do it thoughtfully, it is good to always send the last communication. This way, you are always acknowledging that you have been contacted. Even if the last correspondence you received concluded all business at hand, it is still good to acknowledge that communication and let your contact know that you are available the next time they need to communicate with you.
Don't Try To Be Clever, Be Clever
We discussed being clever in your social media posts just a few lessons back. It is mentioned again here because it appeared regularly in the recent articles I reviewed. It is worth repeating that being clever only works when there is a surprise and an intelligent point is made. If you try and fail, it falls flat. If possible, have a business associate, friend, or family member review your posts that are intended to be clever and see if they have the expected reaction. If not, perhaps you should rethink the post. It takes a little extra effort to be clever and creative, rather than bland in your communications, but that extra effort pays off.
Not Everything Will Work And That's Fine
On the other hand, if you do try and fail, it is not the end of the world. Do not let the fear of failure paralyze you. Some of your posts will work. Some will not. Some of your Web campaigns will work. Some will not. Study the ones that do work and study the ones that do not work. Try to ascertain what is common among the ones that do work and what is common among the ones that do not work. If you observe your results carefully, you should be able to improve the percentage of your efforts that do pay off.
Conclusion
To have success in Internet Marketing, you must really stick with it. While you may not be able to make it a 24/7 activity, you can make it a 24/7 concern. Always being mindful of your Internet Marketing efforts will help you to find more time to make them work. Any time you have the feeling that you're done for now, focus on trying to optimize what you have done. You can always find ways to improve things and little improvements often make a big difference in outcomes. In social media, always keep the conversations going and always respond to communications, even if it takes you a while to get to everything. Every communication to which you fail to respond may be a lost opportunity. Be clever, at least at times, in your communications and responses. Because failed attempts to be clever can be harmful, have someone review your efforts before you post them. Sometimes your efforts will fail despite the thoughtfulness and cleverness you apply to them. That's OK. Observing what works and what doesn't work, will help you apply your efforts more efficiently in the future.
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